Sains Malaysiana 41(9)(2012): 1155–1161

 

 

Pemodelan Matematik dalam Pengurusan Aktiviti Pelancongan

Rekreasi di Wetland Putrajaya

(Mathematical Modelling Approach to the Management of Recreational

Tourism Activities at Wetland Putrajaya)

 

 

Nasruddin Hassan*

School of Mathematical Sciences, Faculty of Science and Technology

Universiti Kebangsaan Malaysia, 43600 UKM Bangi, Selangor, Malaysia

 

Bushra Abdul Halim

Fakulti Sains Komputer dan Matematik, Universiti Teknologi MARA Malaysia

40450 Shah Alam, Selangor, Malaysia

 

Diserahkan: 9 Disember 2010 / Diterima: 16 April 2012

 

ABSTRAK

Satu model matematik dibina bagi menilai pengurusan aktiviti pelancongan rekreasi di Wetland Putrajaya. Kajian ini menggunakan kaedah pengaturcaraan gol (PaG) dan perisian LINDO 6.1.untuk menyelesaikan masalah pelbagai objektif bagi memaksimumkan anggaran keuntungan aktiviti dan bilangan peserta yang terlibat. Tujuh aktiviti di Wetland Putrajaya yang terletak di bawah pengurusan Perbadanan Putrajaya telah dipilih sebagai kes kajian. Data dan maklumat rekod tahun 2008 dijadikan sebagai anggaran untuk kos dan bilangan peserta. Hasil kajian mendapati pihak Wetland Putrajaya boleh mencapai keuntungan lebih 40% daripada jumlah kos dan matlamat untuk memaksimumkan bilangan peserta bagi aktiviti yang terlibat juga tercapai.

 

Kata kunci: Aktiviti rekreasi; pengaturcaraan gol; pengurusan

 

ABSTRACT

A mathematical model is developed to assess the management of tourism activities at Wetland Putrajaya. The goal programming model is designed to find the optimal solution of maximizing the estimate profit of activity and maximizing the number of participants involved using the LINDO 6.1 software. Seven activities in Wetland Putrajaya under the Putrajaya Corporation were considered. The data and information were obtained from the 2008 record to estimate the cost and the number of participants. The result showed that Wetland Putrajaya can achieve a profit of more than 40% of the total cost with a corresponding optimal number of participants involved.

 

Keywords: Goal programming; management; recreational activities

 

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*Pengarang untuk surat-menyurat; email: nas@ukm.my