The Communicative Effectiveness of Market Risk Disclosures in the
Annual Report of Financial Firms: Evidence from an Understandability Study.
SOFRI YAHYA & PETER CASSON. Jurnal
Pengurusan 18 (1999)
Abstract
The study seeks evidence on the understandability of the textual narrative
of market risk information by using the Cloze Procedure. Based on Bormuth’s
57 per cent cloze criterion reference point, the results show that the narrative
is less understandable. Compared to other narrative from the same section
of Management Discussion and Analysis, the market risk narrative is more
difficult to understand. The implication of these results is that market
risk narrative is not accessible for unsophisticated readers. In addition,
firms that have a higher level of derivatives activities are found to write
market risk narrative is more difficult to understand. The implication of
these results is that market risk narrative is not accessible for unsophisticated
readers. In addition, firms that have a higher level of derivatives activities
are found to write market risk narratives in a more understandable manner
than less active ones. The management of these active financial firms therefore
should be more careful about their communication effectiveness. This group
of firms which is also big in terms of asset size is more likely to commit
resources toward presenting an understandable and effective message to intended
readers.